The Customer’s Decision Cycle

In order to improve your relationship with the customer, you first have to understand where …

When Customers Engage Sellers (It’s not when you think)

Contrary to some current misconceptions, B2B buyers are not in fact conducting much of the …

AI is Digital. Humans are Analog.

I’m a bit of a geek / nerd / techy. I love technology. However, I …

The Power of People

I have worked with talented sales professionals around the world and I have found that …

Value of a Customer First Sales Process – The...

If you‘ve read many of my posts you know that I like to do a …

Pulling It All Together – The Ideal Customer Profile...

Over the last few weeks I have posted here, here, here, here, and here to describe the underlying framework to build …

Ideal Customer Profile: Positive Impact Potential

We are now onto the final of the three categories of attributes that describe your …

Ideal Customer Profile: Customer Business Problem

The attributes of your Ideal Customer Profile can be separated into the three categories: Firmographics: Who …

Ideal Customer Profile: Firmographics

In my last post Ideal Customer Profile: Mining Your Customers, I showed how your existing customers …

According to @Benioff: TRUST better be #1

I have written about Trust a lot over the years, but was prompted to revisit …

Why Can’t Computers Cry? (A Kind of AI Love...

Exhibit 1: And I find it kinda funny, I find it kinda sad The dreams …

Ideal Customer Profile: Mining Your Customers

In a previous post Ideal Customer Profile – Part 1: Introduction, I introduced the concept of …